AI Insights · Timothy · April 2025
Top 5 Subscription Games on iOS in the UK: Q1 2025
Explore the performance trends of the top 5 subscription games on iOS in the UK during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the UK market for subscription games on iOS saw varied performances among the top five apps. Here's a closer look at the trends, using data from Sensor Tower.
Squid Game: Unleashed experienced a significant decline in weekly downloads, starting from 156K at the end of December and dropping to just over 1K by the end of March. The weekly active users followed a similar downward trajectory, decreasing from 148K to 41K over the same period.
Pro Darts 2025 showed a gradual decline in both downloads and revenue. Weekly downloads fell from 30K to 2K, while weekly revenue decreased from $1.4K to $138. Active users fluctuated, with a peak of 45K mid-quarter before settling at 25K by the end.
Football Manager 2024 Mobile maintained relatively stable weekly revenue, peaking at $5.9K in late February. Downloads began at 7.5K, gradually decreasing to 3.5K. The active user base also saw a decline from 87K to 55K.
Too Hot To Handle 3 NETFLIX had a steady decrease in downloads from 4.8K to 1.5K. Active users also decreased from 8.3K to 1.4K, with a brief spike in mid-March.
Lastly, Storyteller experienced a drop in downloads from 3.9K to 1.8K by the end of March. Active users showed fluctuations, peaking at 11K in late January before declining to around 8K at the quarter's end.
These insights illustrate the dynamic nature of the subscription games market on iOS in the UK. For a more comprehensive analysis, visit Sensor Tower's website.
